P2P filesharing can actually helping music sell, according to this article, if there is large amount of people download, this is a very good marketing tools - https://theecommmanager.com/what-happened-long-tail/ After you spend so much effort of promoting your product, may be you miss promoting your product to YOU?? And there are millions of YOU all over the earth? http://software.ericsink.com/entries/Note_to_self.html Name is important - http://www.goodproductmanager.com/2007/09/04/pick-the-right-name-for-your-projects/ Sometime, it would be a nice promotion of comment your product in negative way, some how - http://www.codinghorror.com/blog/archives/000971.html?r=11182 The official definition is that marketing creates demand, while sales fulfils demand, how Joel demo software - http://www.joelonsoftware.com/items/2007/11/16.html First to release may be worst than the 2nd one - http://www.goodproductmanager.com/2009/03/31/consider-your-market-window-as-part-of-your-product-strategy/ Timing is VERY important Guessing if we have short and frequency release, we don't need to save any features. However, in case if our release cycle still long and big, this may be a good idea. - http://www.goodproductmanager.com/2009/11/10/save-some-features-for-later/ Learning US. style of marketing - http://cn.wsj.com/big5/20131204/eoe072653.asp?source=rss Analysis why ice-bucket-challenge can be so popular - http://www.inside.com.tw/2014/08/26/ice-bucket-challenge-viral-marketing 【台積電成功之道】B2B 的公司,都應像孵化器一樣,賦能自己的客戶!- https://www.inside.com.tw/article/25731-learn-from-tsm